Meet The Maker: The Art of Intentional Design with Hold Studio London

This month in our Meet the Maker series, we’re delighted to introduce Charlotte, the creative mind behind Hold Studio London - a design studio specialising in refined, timeless wedding stationery.

We’re delighted to introduce Charlotte, the creative mind behind Hold Studio London - a design studio specialising in refined, timeless wedding stationery.

Founded by Charlotte, a former Womenswear Buyer and Visual Stylist who discovered her love for paper and print while designing her own wedding invitations in 2018, Hold Studio now collaborates with couples across the UK and around the world to transform love stories into beautifully crafted invitations.

From initial mood boards and concept development through to final artwork and expert print production, the studio supports couples at every step - creating minimalist yet impactful keepsakes that feel truly timeless.

Alongside weddings, Hold Studio has partnered with renowned brands including Vogue and Audi to produce contemporary, elegant brand collateral. Sustainability sits at the heart of the practice: every piece is made using uncoated, FSC-certified papers and envelopes, with print methods - from premium digital to traditional hot foil and letterpress - chosen for their craftsmanship and quality.

We caught up with Charlotte to learn more about her journey, inspirations, and what’s next for Hold Studio London.

Let’s start at the beginning! How long have you been running Hold Studio London?

I started Hold Studio in January 2020 after working for around ten years as a Womenswear Buyer and Visual Stylist.

Where did the idea first come from – we’d love to know how your journey began?

The idea for Hold Studio began when I got married in 2018 and watched many of our friends go through the same process. I designed our invitations and stationery, which would look entirely different now, but at the time, they perfectly suited our Italian-inspired wedding. I realised that invitations often feel quite similar, yet they’re the first glimpse into what your day is about. They should feel intentional and full of personality, and that’s what inspired me to start Hold Studio. 

Had you always been interested in working in the wedding industry? What attracted you to it?

I loved our own wedding planning journey and wanted to be part of that world in some way. With a background in design and curation, moving from fashion into stationery felt like a natural progression. What began as a passion project soon became a full-time creative career. 

How would you describe what you do? Is there anything you’d like people to know about who you are and what is at the heart of your business?

I create wedding invitations and stationery for couples who value timeless design over trends. My background in fashion influences a more forward-thinking, contemporary approach, and every piece is tailored to the couple or brand I’m working with. At the heart of Hold Studio is a love for design that feels refined, personal, and deeply intentional. 

What’s your favourite thing about being a graphic designer?

That every couple and brand I work with is completely unique. Each project brings new ideas, challenges, and opportunities to grow - and I love that constant sense of evolution and creativity. 

What’s been the hardest thing about running your own business?

Trying to fit everything in, especially the personal projects I’d love to make time for. I’m also guilty of overthinking every detail, which is both a blessing and a curse as a designer!

Has there ever been an ‘oh dear’ moment while working on a wedding and how did you navigate around it?

There have been times where the fit between myself and a couple hasn’t been quite right — and that’s completely okay. It’s so important to find a stationery designer you truly connect with and trust creatively, as that’s when the best work happens. Every project is a collaboration built on communication and care, even when the process takes a little longer to find it's rhythm, it always comes together in the end and then it all feels worthwhile.

Over your time as a graphic designer so far, can you share one stand-out moment?

Working with Vogue on event stationery, most recently for London Fashion Week was definitely a pinch-me moment. Seeing my work featured on British Vogue’s Instagram and throughout their event photography was surreal, especially having come from the fashion industry myself. 

What about your favourite wedding - can you name one and why you loved working on it?

One of my favourites this year was a wedding in Scotland. I created a fully bespoke suite featuring pearlescent wax seals made with shells, hand-frayed fabric place cards, and torn-edged vellum menus. Every detail tied back to the couple’s coastal theme, it all felt very intentional, personal, and timeless. 

When it comes to your field, where do you look for inspiration?

I love looking at wedding venues for inspiration, because really that’s the start of the wedding planning process for couples. The styling of the venues and then the moodboards start flowing into pinterest themes. From venues in the UK to Provence, and when the sun does come out I find it helps with the design process! 

What do you think the big trends for the next year will be?

I think drapery will have a real moment, we’ve seen glimpses of it this year, but it’s set to become even more prominent. There’s also a growing focus on guest experience, with weddings becoming multi-day celebrations rather than single events. And in stationery, designs will continue to feel more intentional, layered textures, deeper hues, and touches of metallics to add understated sensibility. 

If you had one piece of advice for couples choosing their wedding stationery, what would it be?

Narrow down your moodboard to a small collection of cohesive images that truly reflect you as a couple. Let the overall feeling of your wedding - whether modern, romantic, or intimate, guide your stationery design from there. 

Are there any common mistakes you see couples make when deciding on their wedding stationery?

Leaving stationery too late in the process. It’s easy to underestimate how long bespoke or semi-custom design and production can take. Starting early allows space for creativity and refinement, and avoids unnecessary stress later on. 

We’re a smaller wedding venue - we’d love to know if you have any thoughts on how to style or choose stationery for a more intimate space?

Simplicity speaks volumes. Choose fewer, beautifully designed pieces that enhance rather than overpower the space. Paring things back often makes a celebration feel more considered. Play to the venue’s strengths, for somewhere modern and minimal, I’d lean towards neutral tones and timeless textures to create an effortlessly cohesive feel.

We’d love to do a ‘day in the life’ question - could you share what a typical day looks like for you?

My daughter usually wakes us up around 7am, and after getting her ready for reception, I start my day with emails and a large mug of green tea. Mondays are for writing out a new weekly to-do list in order of priority. Around midday, I take our dog, Ziggy, for a walk, a bit of fresh air does wonders! Afternoons are for design work, printing coordination, and assembling orders. During wedding weeks, it’s all about final production - tying ribbons, sealing envelopes, and preparing day-of items for delivery. Evenings are family-focused: school pick-up, dinner, and either some quiet Pinterest scrolling or time spent with my husband once the day winds down.

What does the future hold? Do you have any hopes or dreams for the business over the next 12–24 months?

I am hoping to introduce more semi-custom collections, the past year has shown me that custom has taken the forefront of my business, which has shown me where my strengths are and what couples would love to see from my studio. As well as working with wedding creatives on their stationery, which I love doing as it feels like my business becomes well-rounded.

Thank you, Charlotte, for sharing your journey and approach. We’re inspired by Hold Studio’s quiet, contemporary aesthetic and commitment to thoughtful craft. If you’re beginning to map out your stationery - whether for an intimate celebration or a full wedding weekend - Charlotte’s considered, collaborative process makes the experience feel effortless from first sketch to final seal.

To explore stationery for your celebration at The Old Vicarage, or to be introduced to Hold Studio London, please get in touch - we’d love to connect you. You can also view her instagram and website here.